I install brand strategy and architect AI creative stacks for teams that need to ship, not patch. Two decades of brand building — now rewired for a generative-first market.
A 90-day program for scaling companies, founders, and CMOs who need strategic clarity and a team that runs without me at the end of it.
For agencies, studios, and in-house creative teams. I design the AI workflow for your specific brief, train the team, and deliver production-grade generative work.
Not a showreel. The Lab is where I pressure-test tools, invent pipelines, and publish what I learn. If the craft is moving weekly, the archive should too.
Creative Strategist, Fractional CMO, and Creative AI Technologist based in Buenos Aires. Over two decades building brands — from founding an award-winning agency to scaling tech platforms.
My unfair advantage: I don't just talk about AI. As a Runway Creative Partner, I'm inside the feedback loop of the tools shaping this space. I bring that access into every engagement.
I work with founders, CMOs, and creative leaders who need someone to think boldly AND ship relentlessly — without the overhead of an agency or the slowness of a full-time hire.